What does trust mean to your organization? Trust is a concept that can mean different things to different people. In eBusiness, trust has been viewed as the ability to provide secure and private eBusiness transactions for the global marketplace. However, trust is a concept that transcends network security, data privacy and firewalls.

Trust is the fabric of the relationship you create with your customers, vendors, and employees. It is the implicit willingness of a person to consistently interact with your organization - independent of alternatives, confident in your abilities, and reliant on your integrity. How you build trust in your eBusiness solution will be paramount to realizing success in the digital economy.

xFact develops eBusiness solutions using a Transparent Trust Architecture™. This concept promotes and enables trustworthy eBusiness experiences by integrating key elements of trust into your business and technology solutions.

Trust will play a key role in helping to realize the long-term potential of eBusiness. As organizations and consumers are presented with greater options and decisions, trust will influence how people make crucial business decisions effecting the success of your eBusiness. In an increasingly competitive electronic marketplace, building trust with your customers, vendors, and constituents will enable you to maximize the benefits of your eBusiness strategies and solutions.

Transparent Trust Architecture™ is designed to build trust into an eBusiness solution from the ground up. It does not mean using the classic "trust me" cliché to convey that your eBusiness services can be trusted… it means never having to say so in the first place.

xFact creates transparent layers of trust by focusing on:

• Development of highly usable and fulfilling user interfaces
• Implementing effective customer relationship management
• Secure technology infrastructures
• Ensuring the integrity of private and sensitive data

xFact integrates these concepts into our process for delivering successful eBusiness strategies and solutions. Coupled with this approach, xFact creates Transparent Technology Solutions™ to help our clients realize the potential of their eBusiness solutions.

A Transparent Trust Architecture™ will help enable trust between organizations, consumers, and other parties operating in an eBusiness environment. By carefully integrating eBusiness trust elements, your organization can fully leverage eBusiness solutions to develop and maintain a competitive advantage in an aggressive marketplace.

eBusiness has spurred an unparalleled degree of progress, potential, and opportunity in the global marketplace. A Transparent Trust Architecture™ can help drive your eBusiness solutions by providing a solid platform for developing, maintaining, and realizing trust in the digital economy.

The benefits of a Transparent Trust Architecture™ can be realized in a variety of eBusiness arenas.

Business to Business (B2B)

• Enable effective and reliable exchanges with other organizations, brokering sites, infomediaries, and business channels.
• Leverage your eBusiness solutions to create strong and efficient business relationships in the global marketplace and avoid switching costs.

Business to Consumer (B2C)

• Create more fulfilling and effective experiences for consumers.
• Promote strong customer relations to increase the lifetime value of your customers and to decrease "the churn" - the cycle of losing old customers and acquiring new ones.

Business to Business to Consumer (B2B2C)

• Utilize end-to-end eBusiness solutions to establish a seamless flow of information and exchanges between organizations, your business relationships, and your consumers.
• Promote and extend the utilization of your eBusiness solutions to realize the true potential of eBusiness.